Client Overview:
NJS Packaging Sales & Services, a packaging solutions provider, aimed to scale their eCommerce presence through Facebook Ads. They offer whole-home and business-related packaging services and products, targeting both B2C and B2B customers.

Challenge:
Although their initial campaigns generated some return, they were struggling to significantly scale without increasing the cost per purchase. Their Return on Ad Spend (ROAS) was plateauing around 5.54x, and they needed expert support to elevate performance while keeping ad spend efficient.

Scaling Hurdles:
- Inefficient budget allocation across campaigns
- Underperforming cold audience targeting
- Limited segmentation on retargeting efforts
- Lack of audience testing at the TOF (Top of Funnel) level
- Ad fatigue affecting key BOF (Bottom of Funnel) assets

Strategy:
1.After a full audit and performance breakdown, we implemented the following:

2.Optimized BOF & MOF Campaigns: Focused on ASC (Advantage+ Shopping Campaigns) for retargeting to improve conversion quality.

3.Tested New TOF Audiences: Created a dedicated TOF campaign to bring in fresh audiences using interest stacking and lookalike layering.

4.Refined Ad Creatives: Updated creative assets to address ad fatigue and align more closely with high-converting offers.

5.Budget Redistribution: Redirected spend to high-ROAS ad sets and trimmed low-performing campaigns.

Results:
- ROAS increased from 5.54x to 8.01x
- Purchases jumped from 207 to 597
- Revenue scaled from ₱148,105.00 to ₱479,253.00
- Cost per purchase reduced by over 22%
- Total ad spend remained efficient at ₱59,837.81

Conclusion:
By restructuring the campaign strategy and applying advanced scaling techniques, we helped NJS Packaging achieve a dramatic uplift in performance. This case shows that with precise targeting, creative optimization, and data-backed decisions, even high-performing accounts can reach the next level of profitability.