Client Overview:

ZezeBaebae, an e-commerce brand, sought to scale their Facebook Ads performance to drive more purchases and improve return on ad spend (ROAS). Their goal was to optimize ad efficiency, lower cost per purchase, and increase overall revenue.

Challenge:

Before optimizing their Facebook Ads campaigns, ZezeBaebae faced several challenges:

Low ROAS of 2.77x, meaning their ad spend was not yielding the desired profitability.

High cost per purchase, making it difficult to scale without reducing margins.

Inefficient ad structure leading to inconsistent purchase conversions.

Limited data utilization for better audience targeting and segmentation.

Strategy:

To overcome these challenges, we implemented a strategic Facebook Ads optimization plan that included:

Campaign Restructuring: We refined the ad structure by consolidating underperforming ad sets and allocating budget to high-performing ones.

Advanced Audience Targeting: Leveraged lookalike audiences, retargeting, and interest-based segmentation to improve purchase intent.

Creative Optimization: Updated ad creatives with high-converting visuals and persuasive copywriting to increase engagement and conversions.

Ad Placement Testing: Conducted A/B testing on different placements (Feed, Stories, Reels) to determine the most effective channels.

Budget Reallocation: Shifted ad spend dynamically to maximize returns based on real-time performance data.

Outstanding Results
After implementing these strategies, ZezeBaebae saw significant improvements:

ROAS increased from 2.77x to 4.04x, improving profitability and efficiency.

Higher total purchases due to improved targeting and creative strategy.

Lower cost per purchase, allowing for better scalability while maintaining strong returns.

Enhanced customer acquisition strategy, leading to increased revenue and brand growth.

Conclusion:

By refining their Facebook Ads strategy, Zeze Baebae successfully turned their underperforming campaigns into a profitable marketing engine. The key takeaway here is that with data-driven optimizations, strategic audience targeting, and creative refinement, brands can dramatically improve their ad performance and profitability. This case study highlights the importance of continuous testing, budget flexibility, and audience insights in scaling e-commerce businesses through Facebook Ads.