Facebook Ads for OWCG
Client Overview:
OWCG Trading is a dynamic business focused on delivering high-quality products to its customers. With a robust online presence, the company sought to amplify its return on ad spend (ROAS) through Facebook advertising, targeting a broad audience while driving significant revenue growth.
Challenge:
The initial Facebook ad campaigns for OWCG Trading yielded a ROAS of 7.36, which was commendable but left room for improvement. The client aimed to double this performance to maximize their ad spend efficiency and boost overall sales.
Strategy:
To achieve this ambitious goal, a strategic overhaul of the existing campaigns was executed, including:
1. Campaign Structuring: Implementing a two-tiered campaign structure, focusing on Scaling (Campaign Budget Optimization – CBO) and Retargeting.
2. Enhanced Targeting: Refining the audience targeting parameters to focus on high-intent users, ensuring that ads reached those most likely to convert.
3. Creative Refresh: Updating the ad creatives to be more compelling and aligned with the brand’s messaging, which helped to increase engagement rates.
4.Bid Strategy Adjustment: Switching to a bid strategy that maximized the volume of conversions within the set budget.
Results:
The new approach resulted in a dramatic increase in ROAS from 7.36 to 15.30, nearly doubling the efficiency of the ad spend and significantly boosting the conversion value.
Before:
ROAS: 7.36
Amount Spent: ₱16,548.69
Purchase Conversion Value: ₱121,785.00
After:
ROAS: 15.30
Amount Spent: ₱12,632.24
Purchase Conversion Value: ₱193,323.00
Conclusion:
This case study demonstrates the power of targeted campaign restructuring and creative optimization in doubling the ROAS for OWCG Trading. Through precise targeting and strategic execution, we were able to significantly improve ad performance, driving higher conversions and maximizing the client’s return on investment.