Client Overview:

Chrome Technology is an innovative solutions provider specializing in self-service kiosks that offer various services, including bill payments, e-loading, and money transfers. With a strong focus on automation and convenience, Chrome Technology sought to enhance its online advertising efforts to increase revenue and reach more customers effectively.

Challenge:

Despite running Facebook ad campaigns, Chrome Technology struggled with achieving a significant return on ad spend (ROAS). Their campaigns had a moderate ROAS of 5.08, leaving much room for improvement. They needed a tailored strategy to optimize ad performance, maximize conversions, and scale their campaigns efficiently.

Results:

The transformation was remarkable. Within a short period, Chrome Technology’s ROAS skyrocketed from 5.08 to an impressive 15.30—a 3x increase in performance!

ROAS: Improved from 5.08 to 15.30.
Revenue Generated: ₱634,000 total sales from a spend of just ₱41,427.
Purchases: Increased significantly, with over 23 conversions achieved across campaigns.
These results not only boosted Chrome Technology’s bottom line but also positioned them as a leader in their market.

Strategy:

To address these challenges, we implemented a multi-faceted strategy:

Audience Segmentation and Targeting:
We refined Chrome Technology’s target audience by leveraging data-driven insights to identify high-intent segments. This included targeting users interested in fintech solutions and self-service technologies.

Creative Optimization:
Our team redesigned ad creatives to highlight the unique value propositions of Chrome Technology’s kiosks. We focused on visually engaging designs and clear, concise messaging that resonated with potential customers.

A/B Testing and Iterative Improvements:
We conducted rigorous A/B testing across various ad elements, such as headlines, images, and calls-to-action, to identify what drove the best results.

Budget Allocation Optimization:
By analyzing historical performance data, we reallocated the budget to high-performing campaigns and ad sets, ensuring maximum impact for every dollar spent.

Conversion Tracking and Retargeting:
We set up advanced tracking mechanisms to monitor conversions accurately and implemented retargeting campaigns to re-engage users who showed interest but hadn’t yet converted.

Conclusion:

By combining a strategic approach with precise execution, we helped Chrome Technology unlock the full potential of their Facebook advertising efforts. The results speak for themselves: a tripling of ROAS, increased conversions, and a higher ROI.